Real Estate Project Launch Marketing Agency

Pre-launch is the phase after a project is registered but before the full public launch, when early buyers are invited to register interest, often at launch pricing. For projects that need RERA registration, pre-launch only starts after registration, because pre-launch campaigns count as advertising under RERA.

Not publicly. A project that needs registration can’t be advertised, marketed or booked before it is registered, and that includes teasers, pre-launch and EOI drives. What you can do is prepare: positioning, creative, the microsite, CRM and WhatsApp flows, ready to go live the day the registration number arrives.

Preparation should start well before the expected registration date, because positioning, creative, the microsite, tracking and the partner kit all take time and need approvals. The public campaign starts after registration. Softex Media sets the preparation timeline from your expected registration and launch dates.

Launch cost has two parts: media budget, which is heaviest around launch weeks, and Softex Media’s fee for positioning, creative, pages, systems and campaign management. Fees are scoped per launch, often as a project fee for preparation and a monthly fee once campaigns run.

With a tested system and a short briefing: how leads arrive, how visits are confirmed, what each salesperson sees in the CRM, and how to mark visits and bookings. Slots, reminders and directions go out automatically, so the team can focus on the buyers in front of them.

With a partner kit sent before the public campaign: approved messaging, co-branded creative with the RERA block, current inventory and a way to register their buyers. A briefing call walks partners through it, and their leads are tagged so their contribution shows in every report.

A soft launch opens the project to a smaller group first, often existing customers, partners or pre-registered buyers, to test pricing and demand. The full launch opens it to everyone with full media weight. Both count as advertising and both need RERA registration first.

Daily during launch weeks, then weekly: leads, qualified leads, site visits scheduled and completed, and bookings by source, including channel partners. Cost per site visit and cost per booking show which channels earned their budget, and that decides the sustain plan.

The sustain phase. Remarketing reaches buyers who engaged but didn’t visit, nurturing sends construction updates and floor plans, and always-on search and social keep the project visible. Budget usually drops from launch levels, and it moves to whichever sources keep producing visits.

It helps not to. Splitting real estate work between a launch agency and an ongoing marketing agency usually loses something in between. The launch builds audiences, remarketing pools, creative and CRM history that the sustain phase relies on. When one team runs both, nothing is lost in handover, and month two starts from what launch weekend actually showed.

Yes. Mandate holders and large brokerages often run launches on a developer’s behalf. The same calendar applies: preparation before registration, public campaigns after it, with the developer’s approval on messaging and the RERA details on every asset. Reporting shows the developer exactly which visits and bookings the partner’s campaigns produced.

Four things: an agreed positioning and creative set, a microsite and landing pages built but unpublished, a CRM and WhatsApp set-up tested with dummy leads, and a channel-partner kit ready to send. With those in place, the only change on registration day is adding the registration number, website address and QR code before everything goes live.

Preparation is kept ready and nothing goes public. Creative and pages stay unpublished, partner kits stay internal, and media budget isn’t committed. When the registration number arrives, assets are updated with it and the campaign goes live, often within days rather than weeks.