Google Ads for Real Estate
Capture buyers actively searching for apartments, villas, commercial properties, and investment opportunities across Pune.
Learn more
Real Estate Digital Marketing Agency · Pune
Generate More Qualified Site Visits.
Generate More Qualified Site Visits.
Convert More Bookings.
Digital marketing for real estate isn't about getting more leads—it's about generating enquiries that are genuinely interested in your project.
At Softex Media, we help builders and real estate developers in Pune attract high-intent buyers through performance marketing, SEO, social media, landing pages, and automation—designed around one objective: more site visits and more bookings.
Google & Meta Advertising
Real Estate SEO
Social Media Marketing
Landing Pages That Convert
CRM & WhatsApp Automation
Live Campaign
3 BHK · Baner, Pune
Enquiries
2,184
+38% MoM
Site Visits
312
+22% MoM
CPL
₹184
-19% MoM
Lead Quality Trend
Last 6 weeks
Google Ads
Meta Ads
SEO
Landing Page
WhatsApp
Site Visit Booked
+12 today
Quality Score
9.4 / 10
The Real Estate Marketing Challenges
The Real Estate Marketing Challenges We Help You Solve
Real estate buyers don't make decisions overnight. They research locations, compare projects, visit multiple sites, and often return weeks later before making a booking. That's why successful digital marketing needs much more than running ads.
Low Quality Leads
Receiving enquiries that never answer calls or have no buying intent wastes both marketing budgets and sales team efforts.
Rising Cost Per Lead
As advertising competition grows, campaigns need smarter audience targeting, creative optimization, and continuous performance improvements.
Poor Site Visit Conversion
Generating enquiries is only the beginning. We build campaigns that encourage buyers to schedule and attend site visits.
Weak Online Visibility
If your project isn't visible when buyers search online, you're missing opportunities every single day.
Low Brand Trust
Professional branding, engaging content, reviews, and consistent communication help buyers feel confident before making enquiries.
Slow Project Launch Performance
New launches need immediate visibility across Google, Meta, YouTube, and search to generate momentum from day one.
Our Services
Our Real Estate Digital Marketing Services
Every project has different objectives. That's why our strategies are customised based on your project stage, target audience, location, and sales goals.
Facebook & Instagram Advertising
Reach potential buyers using demographic, behavioural, location, and interest-based targeting with engaging creatives.
Learn moreReal Estate SEO
Improve your visibility on Google for high-intent searches such as:
- Flats in Pune
- Luxury apartments
- New launch projects
- Commercial property
- Residential projects near IT parks
- Investment properties
Social Media Marketing
Build project awareness through consistent content, project updates, reels, walkthroughs, testimonials, and launch campaigns.
Landing Page Design
Fast, mobile-first landing pages designed to maximise enquiry rates and improve campaign performance.
Lead Generation Campaigns
Generate verified enquiries using Google Ads, Meta Ads, display campaigns, YouTube advertising, and remarketing.
WhatsApp & CRM Automation
Respond instantly to enquiries, automate follow-ups, nurture prospects, and improve response times.
Content & Creative Design
Professional creatives, ad copies, videos, brochures, and social media content that highlight your project's unique value.
Why Softex Media
Why Choose Softex Media?
Real estate marketing requires an understanding of long buying cycles, multiple customer touchpoints, and measurable campaign performance. Our strategies are designed around these realities.
Our promise
"Bookings, not just clicks — campaigns that move buyers from impression to site visit."
300+
Projects
₹200Cr+
Ad spend
4.9★
Rated
01
Industry-Focused Experience
We work exclusively on strategies built for property marketing and buyer acquisition.
02
Bookings-Oriented Campaigns
Campaigns are planned with the objective of generating meaningful enquiries that can move towards site visits and bookings.
03
Complete In-House Execution
From campaign planning and creative production to landing pages and optimisation, everything is managed under one roof.
04
Data-Driven Optimisation
Campaign performance is continuously monitored to improve lead quality, reduce wasted spend, and maximise return on investment.
05
Local Market Understanding
Our campaigns are tailored for Pune's diverse residential and commercial real estate markets, helping projects connect with the right audience.
06
Transparent Reporting
Track campaign performance through clear reporting that helps you understand where enquiries are coming from and how campaigns are performing.
Industries We Serve
Industries We Serve
We work with a wide range of real estate businesses, including:
🏠
Residential Builders
🏢
Commercial Developers
💎
Luxury Property Developers
🏘️
Township Projects
🌳
Plotted Development Projects
🧑💼
Real Estate Consultants
🤝
Channel Partners
📈
Property Investment Companies
FAQ
Frequently Asked Questions
Answers to the questions builders and developers ask us most often before kicking off a campaign.
Still have questions?
Our team will walk you through a tailored plan in a free 30-minute consultation.
Talk to a strategist
Why should a builder hire a specialised real estate digital marketing agency?
Real estate marketing involves high-value purchases, longer decision-making cycles, and location-specific targeting. Specialised strategies help attract buyers with genuine purchase intent while improving campaign efficiency.
Which digital marketing channels work best for real estate?
Google Search Ads, Meta Ads, SEO, YouTube marketing, social media content, remarketing, and conversion-focused landing pages work together to build visibility and generate qualified enquiries.
Do you manage complete digital marketing campaigns?
Yes. We handle campaign strategy, creative design, advertising, SEO, landing pages, social media management, reporting, and marketing automation.
Can you market newly launched projects?
Absolutely. We create launch strategies that generate awareness before launch, build momentum during launch, and continue driving enquiries throughout the sales cycle.
How long does it take to see results?
Paid advertising can begin generating enquiries shortly after campaigns go live, while SEO and organic growth build progressively over time.
Do you work only with developers in Pune?
We work with builders and developers across Pune as well as projects in other major cities throughout India.
Let's Launch
Ready to Market Your Real Estate Project?
Whether you're planning a project launch, looking to generate more qualified enquiries, or want to improve your digital presence, Softex Media can help create a strategy aligned with your business goals.
Let's build campaigns that turn online interest into site visits and bookings.
Get a Free 30-min Strategy Call
We'll review your project and share quick wins.