Search campaigns
Brand, project, locality, configuration and commercial-intent queries.
Google Ads for real estate
Capture property buyers when search intent is already active.
Search, display, video and remarketing campaigns for residential and commercial developers, connected to focused landing pages, conversion tracking and CRM feedback.
Get a callback₹5 Cr+
Ad spend managed
29+
Projects launched
15K+
Qualified site visits
3 mins
Average answer time
How do Google Ads work for real estate?
Google Ads place a developer's project in front of people searching relevant property, location and brand terms or consuming related content. Softex Media maps intent, builds campaign groups, writes approved ads, improves landing relevance, tracks enquiries and uses CRM outcomes to guide optimisation.
We apply current Google advertising and personalised-housing policies where applicable. No campaign can guarantee a fixed CPL, ranking, lead volume or booking outcome.
Google campaign capabilities.
Display and remarketing
Re-engage eligible visitors with sequenced project communication.
YouTube campaigns
Use walkthrough, location, product and developer proof for consideration.
Keyword and negative control
Separate useful intent and reduce obvious employment, rental or irrelevant traffic.
Landing-page alignment
Match each promise with accurate project information and action.
Conversion measurement
Forms, calls, WhatsApp and imported CRM outcomes where supported.
What we optimise.
Search-term relevance
Qualified lead cost
Site-visit contribution
Budget by project and intent
Weekly updates flag spend and major learnings. Monthly reporting reviews campaigns, search terms, leads, sales feedback, site visits and next actions.
Accountability from account setup to sales feedback.
01 Audit and policy review
02 Intent and page mapping
03 Build, track and launch
04 Optimise using lead quality
Frequently asked questions
What Google Ads campaigns suit property projects?
Search commonly captures active intent; display, YouTube and remarketing can support consideration when the audience, assets and policy allow.
Should traffic go to the homepage?
Usually a focused, accurate project page is more relevant than a general corporate homepage.
Who owns the ad account?
We recommend the developer owns the account, access and data while Softex manages agreed activity transparently.
How soon can campaigns launch?
Typically 7-15 working days after accounts, approved claims, creative, pages, tracking and budgets are ready.
Audit your Google Ads funnel.
+91 91727 40899
hello@softexmedia.com