Real Estate Social Media Marketing Agency

Yes. Softex Media plans and runs social media marketing for real estate developers, project brands, brokerages and channel partners: strategy, content, community management, DM handling into the CRM, boosting and reporting. It is planned with paid media and the website, so every post has a job in the funnel.

It does three jobs. It keeps the project visible between campaigns, it gives buyers somewhere to check that the project is real and moving, and it produces enquiries through DMs and links. Its posts also feed remarketing audiences, which help paid media reach engaged buyers.

It can, when posts give buyers something useful and DMs are answered quickly. Enquiries from social are tracked through DMs logged in the CRM and tagged links, so you can see how many came from social and how many of those reached a site visit.

Social media is usually a monthly fee set by the number of projects and platforms, posts per month, community management hours and whether boosting is included. Boosting budget is paid to Meta in your account. Softex Media scopes and quotes after looking at your current channels.

Often enough to show steady progress without filling the feed with filler: several posts a week plus stories is common for an active project. Consistency matters more than volume, and every post should do one of the content-pillar jobs. A launch month needs more; a quiet construction phase needs less.

Construction progress with dates, floor plans and the sample flat, the neighbourhood and commute, the people behind the project, short answers to buyer questions, and genuine reviews and milestones. Renders still have a place, but a feed of only renders gives a buyer nothing new to check.

A project feed builds over months, faster with paid boosting and a steady posting rhythm. Followers matter less than whether buyers find answers when they look. Softex Media starts tracking enquiries and visits from social in the first month, even while the audience is still small.

Organic social is what you post to your own followers; paid social is Meta ads that reach new buyers by location and interest. Organic builds trust for people already curious; paid finds new buyers. They work better when planned together and share one look and voice.

Comments are answered in public when the answer helps everyone and moved to DMs when they involve price or personal details. DMs get a quick reply, a WhatsApp follow-up and a CRM entry, so the sales team sees every social enquiry with its source and nothing is lost in the inbox.

Influencer marketing isn’t a listed Softex Media service today. Where a developer runs influencer content through another partner, Softex Media can plan it into the calendar, make sure RERA details are included and track any enquiries it produces like any other source.

LinkedIn ads aren’t a standard Softex Media channel at present. Some developers use LinkedIn for corporate and commercial projects; where that applies, Softex Media can align its content with the brand and the rest of the calendar, and confirm scope for paid LinkedIn work separately.

It’s easier when they aren’t. A real estate social media agency and performance agency working apart produce feeds and ads that look and sound different, and the remarketing link between them is often lost. Softex Media runs both, so the strongest posts get budget and the ads match the feed.

A content pillar is a recurring theme that every post belongs to, such as progress, homes, place, people, answers or proof. Pillars keep a project feed from drifting into random posts. They also make the calendar easy to plan and review: each week should touch several pillars, and each post should answer something a buyer checks before visiting.

Softex Media designs posts, carousels and short-form edits from the photos and footage available. Producing new shoots and video is confirmed per project, since it isn’t a standard service today. Construction progress photos can come from your site team with a simple monthly brief.