● About us
About Softex Media
Marketing should answer for the buyers it brings.
Softex Media is a full-service real estate marketing agency in India that plans and runs strategy, branding, media, SEO, websites, launches and lead management, and judges the work on site visits and bookings.
01 Who we are
What is Softex Media?
Softex Media is a full-service real estate marketing agency in India. It plans and runs strategy, branding and creative, performance media, SEO, social media, websites, project launches and lead management, and measures the work by cost per site visit and cost per booking.
One industry, one funnel
Real estate is the only industry we work in, and Softex Media is a marketing agency, not a property broker: it doesn’t buy, sell or broker homes.
That focus shapes everything: the buyer journeys it plans for, the RERA rules built into every ad, and the way success is defined. Every practice feeds the same funnel, from the first ad a buyer sees to the booking that follows a site visit.
02 Approach
How Softex Media works
Most real estate marketing is judged on leads. A lead is cheap to produce and easy to count, and many never answer the phone. Softex Media judges its work further down the funnel: on qualified leads, on site visits and on bookings, because that is where a developer’s revenue begins.
In practice, that means four things. Tracking, CRM routing and WhatsApp follow-up are set up before any media is spent. Every campaign is reported by cost per site visit, the campaign cost divided by the site visits it produced, and by cost per booking.
Budgets then move weekly towards the sources that bring buyers to the site. And every creative carries the RERA details it needs before it goes live.
It also means owning the whole funnel. When the same team plans the positioning, runs the ads, builds the landing page and sets up the follow-up, a leak can be traced and fixed instead of being blamed on another vendor. That is the main difference you will notice compared with agencies that stop at the click.
- Step 1Lead
- Step 2Qualified lead
- Step 3Site visit
- Step 4Booking
03 How we're organised
Three practices, one company
Softex Media is the company and the brand you work with. Its work is organised into three practices.
Softex Media: marketing
Branding and creative, performance media on Google, Meta and YouTube, SEO and AEO, social media marketing and project launches.Real estate performance marketing →technology and webSoftex Tech: technology and web
Website development and maintenance, project microsites, landing pages, CRM integration and WhatsApp automation for lead management.Real estate website development →advisorySoftex Consultants: advisory
Strategy, market research, project positioning and consulting for developers and their sales teams.Real estate creative and branding →04 Who we work with
Across real estate
Softex Media works with everyone who sells property, from the developer’s own team to the partners who carry inventory.
Developers and builders
From positioning before registration to marketing through possession.
Channel partners and brokerages
Campaigns, creative and lead tracking that work beside developer brands.
Marketing teams and mandate holders
Planning, execution and one weekly report across projects.
05 Where we work
India-wide, with depth in five cities
Softex Media works on projects across India. Five markets get the deepest local planning, each with its own page on how campaigns change there:
06 Leadership
The Softex Media founder
Pratik Ghadage founded Softex Media and leads it as Founder. He has spent more than four years in marketing and technology, and works closely with developers and their sales teams on campaign bottlenecks, buyer journeys and inventory sales.
His focus is practical: qualified enquiries and site visits, the conversion from lead to visit, project positioning and brand recall, landing pages and digital journeys that convert, and marketing and sales reports that tell a clear story. His belief, and the idea Softex Media is built on, is that marketing should not stop at cost per lead; it should be accountable for the quality of demand it creates.
07 Find us
Softex Media profiles
Softex Media is listed on these platforms under the same name and description.
08 FAQ
About Softex Media: common questions
Who founded Softex Media?
Pratik Ghadage founded Softex Media and leads it as Founder. He works directly with developers and their sales teams on campaign bottlenecks, buyer journeys and inventory sales, and holds that marketing should be accountable for the quality of demand it creates rather than stopping at cost per lead.
What does Softex Media do?
Softex Media plans and runs real estate marketing from start to finish: strategy and positioning, branding and creative, performance media, SEO and AEO, social media, websites, project launches, and lead management through WhatsApp automation and CRM integration. The work is measured by cost per site visit and cost per booking.
Does Softex Media only work in real estate?
Yes. Real estate is the only industry Softex Media works in, across residential, commercial, luxury, NRI, township and plotted, and SRA and redevelopment projects. That focus means every campaign is planned around how property is actually bought, from first search to site visit and booking.
Where does Softex Media work?
Across India, with the deepest local planning in Pune, Mumbai and MMR, Bengaluru, Hyderabad and Gurugram. Projects in other cities follow the same method, with market and buyer research at the start. Each of the five cities has its own page describing how campaigns change there.
How does Softex Media measure results?
By cost per site visit and cost per booking, alongside cost per lead and cost per qualified lead. Every source is reported weekly against leads, qualified leads, site visits and bookings, so budgets can move towards what brings buyers to the site rather than what produces the cheapest enquiries.
What are Softex Tech and Softex Consultants?
They are two of Softex Media’s three practices. Softex Tech handles technology and web: websites, microsites, landing pages, CRM integration and WhatsApp automation. Softex Consultants handles advisory work: strategy, market research and project positioning. Clients work with Softex Media as one company and one brand.
How long does it take to start working with Softex Media?
The first conversation can happen as soon as you get in touch. After scoping and a proposal, work begins with an audit and set-up of tracking, pages, WhatsApp flows and CRM routing before any media is spent. How long set-up takes depends mostly on access to accounts and on approvals, and it’s agreed upfront.
How much does it cost to work with Softex Media?
Fees are usually a monthly fee or a share of ad spend, plus creative, set after scoping the projects, cities and services involved. The media budget is separate and paid to the platforms from accounts in your name. The real estate marketing agency cost page explains what drives the number in detail.
Want to talk about a project?
Tell us what you're working on and where the funnel leaks. We'll get back to you to set up a call.