Real Estate SEO Agency

Months rather than weeks. Technical fixes and Google Business Profile changes can show early, while competitive project and locality searches take longer, because pages need to be indexed, linked and trusted. That’s why SEO for a launch starts before the launch and runs alongside paid media.

Scope sets the price: how many projects and localities, how much technical work the site needs, and how much content is planned. SEO is usually a monthly engagement, priced after an audit. Softex Media doesn’t sell fixed ranking packages, because no one can promise positions.

AEO, answer engine optimisation, is making a project’s facts easy for AI search tools to find, understand and quote. In practice it is careful SEO: accurate project pages, direct answers to buyer questions, consistent facts across the web and structured data that matches the page.

GEO, generative engine optimisation, is another name for making content visible in AI-generated answers from tools like ChatGPT, Perplexity and Google’s AI features. Google’s own guidance says the same quality signals drive both, so Softex Media treats GEO as part of SEO rather than a separate trick.

A locality page describes the area around a project the way a buyer researches it: commute times to the main employers, schools, hospitals, upcoming infrastructure and the kinds of homes available. It ranks for searches made before the buyer knows your project’s name, then links to the project page. It is factual, not a sales pitch.

Yes, especially when the project has its own pages for each configuration and the locality, and when the developer’s site links to them. A single project can rank for its name, its locality and specific configuration searches, and can be described correctly by AI tools.

Not always. A section on the developer’s main site often ranks faster, because it inherits the site’s trust. A separate microsite can help a large launch or a separate brand. Softex Media weighs both against the launch plan before building.

Because buyers ready to visit search for the sales gallery or “projects near me”, and those searches show a map. A complete Google Business Profile with photos, hours and reviews wins those searches, and calls and direction requests from it can be tracked as leads.

Not at launch. A new project needs paid media to reach buyers immediately, while SEO builds visibility over months, starting with the project name and the locality searches closest to it. Over the life of a project, organic search usually becomes a steady, lower-cost source that reduces how much paid media has to carry.

Both, from the start, for different reasons. Google Ads put the project in front of searchers today; SEO builds lasting visibility for the same searches over months. Softex Media plans both on one keyword map, so paid search fills the gaps while organic grows, and the two never compete for credit in the report.

Yes. Page copy, locality guides and FAQ answers are written for buyers first and search second, with every fact checked against what the developer supplies. Facts that change, such as possession dates, prices and inventory, are reviewed on a fixed schedule so pages and AI answers don’t go stale.

Website forms and calls carry the source from GA4 and UTM data into the CRM, and the Google Business Profile’s calls and website clicks are tracked separately. Organic leads then appear in the weekly report next to paid sources, judged on visits and bookings.

Ranking helps, because AI features draw heavily on the same index, but it isn’t automatic. Clear, current facts, direct answers and consistency across your site and listings make a mention more likely. Softex Media checks how AI tools describe the project and fixes the sources they rely on.