Launch Loud. Sell Faster. Let Us Run the Marketing.
Softex Media is a full-service real estate digital marketing agency. Strategy, branding, ads, SEO, social media, websites, launches and lead follow-up, all reported by site visits and bookings, not lead counts.
Rated 5.0 on Google
Eight practices, one team
The problem
A campaign can report two thousand leads and still leave the sales office empty. Most contacts never pick up, some wanted a different configuration, a few were browsing rentals. Here is where real estate lead generation usually breaks, and what we build for each.
Buyers fill a form, go quiet, and your team calls into silence.
The fix: the landing page asks budget, configuration and timeline before it asks for a phone number. WhatsApp sends the brochure and floor plan automatically, and the CRM ranks leads so your team calls the warmest first.
The campaign is tuned for cheap enquiries, not serious buyers.
The fix: we optimise towards site visits and bookings, then send confirmed bookings back to Google and Meta as offline conversions, so the platforms learn what a buyer looks like.
When portals slow down or brokers go quiet, so do bookings.
The fix: your own demand channel. Search, Meta, SEO and answer-engine visibility that keep the pipeline moving whatever the portals do.
You know the total cost, not where each booking came from.
The fix: every lead keeps its campaign, ad and source from first click to CRM record, so each booking traces back to what paid for it.
Services
A real estate digital marketing agency plans, runs and measures the marketing that moves a buyer from first search to booking: positioning and creative, paid media on Google and Meta, SEO, social media, project websites and landing pages, and the CRM and WhatsApp follow-up that turns enquiries into site visits. Softex Media covers all eight practices below.
Project positioning, market research and a launch plan agreed with your sales team before any media runs.
Identity, creative and content built around the buyer's decision.
Google Ads, Meta ads, YouTube and programmatic, tied to site visits rather than clicks. One practice of eight, not the whole agency.
So buyers find the project, and AI assistants quote it correctly.
Content that follows the launch calendar and routes real enquiries into the CRM.
Project sites and landing pages built alongside the campaigns, with tracking in from the first page.
Pre-launch, EOI and launch campaigns, with brokers and your sales team telling buyers one story.
WhatsApp, CRM and follow-up, so an enquiry reaches a salesperson while the buyer still cares.
How it works
Nothing spends until tracking, landing pages and CRM routing have been tested with real enquiries. Each step feeds the next.
your location, pricing, competition and ideal buyer, mapped before anything is built.
cold, warm and ready-to-book audiences, with the Meta Pixel, Conversions API, GA4 and Google Tag Manager in from day one, and UTM tags on every link so analytics can name the source.
one page per configuration, and creative matched to each stage of the buyer journey.
automated replies, lead scoring and routing, checked before any budget goes live.
campaigns go live, and every week we look at what worked, what didn't and what to change.
confirmed bookings go back into Google and Meta as offline conversions, so budget moves towards buyers who book.
Loops back to step 2
Before any budget goes live
Ready to launch
Measurement
We report all four numbers every week, in this order, so a weak spot shows where it starts and ROI is judged on bookings, not clicks.
| Number | What it counts | What it tells you |
|---|---|---|
| Cost per lead (CPL) | Every enquiry | How cheaply the ad gets attention |
| Cost per qualified lead (CPQL) | Leads that match budget, location, timeline and intent | Whether the audience is right |
| Cost per site visit (CPSV) | Buyers who walked the project | Whether follow-up is working |
| Cost per booking | Bookings traced back to a campaign | Whether the spend paid back |
Illustrative example a campaign spends ₹4 lakh and produces 2,000 leads, so cost per lead reads ₹200. If only 40 of them visit the site, each visit cost ₹10,000, and that is the number your sales head will ask about.
Launch sequence
Each phase of a project needs different audiences, creative and goals, and the RERA registration sets the order.
positioning, creative, landing pages, tracking and CRM are built quietly. Nothing is advertised yet.
pre-launch, soft-launch and EOI campaigns all begin once the project is registered, with the registration number, the RERA website address and, in Maharashtra, the QR code on every ad.
every channel goes live together: Google, Meta, YouTube, WhatsApp follow-up, sample-flat visit scheduling and your channel partners.
creative is refreshed, audiences widen and remarketing keeps the project in front of buyers who are still deciding.
specific configurations, a reason to visit now and a channel-partner push for what's left.
Why Softex Media
Where we work
Every market has its own buyers, micro-markets and RERA authority, so campaigns are planned city by city.
Western IT corridors and eastern residential belts draw different buyers, from first-time buyers to premium upgraders, and need different messages.
Pune hubEnd users and investors need separate campaigns across a wide metro, with redevelopment as its own case.
Mumbai hubNorth, east and south corridors each have their own buyer and price point, from affordable to premium.
Bengaluru hubEmployer clusters shape where buyers search and how they compare projects.
Hyderabad hubGurugaon draws corporate employees, NRIs and investors, and each group searches and compares projects differently.
Gurugaon hubProject types we market: residential and luxury apartments, commercial offices and retail, warehousing and industrial, township and plotted developments, NRI campaigns, and SRA and redevelopment.
Case studies
Each project below was measured on site visits and cost per qualified lead, not lead counts. Client names are anonymised at their request.
Luxury
A premium apartment developer wanted a high-intent launch audience rather than a large, low-quality database.
Plotted development
A plotted-layout developer was relying on weekend open days and a handful of brokers, with no way of measuring which channel produced a registration.
SRA / redevelopment
A redevelopment project with a long approval history needed to rebuild buyer confidence before marketing its free-sale component.
Residential
A mid-size developer launching a 2 and 3 BHK township phase in an IT-corridor micro-market came to us with a lead list full of enquiries and few site visits.
Client reviews
Real reviews from clients, published as they were written.
5.0
FAQ
It plans and runs the marketing that turns property searches into site visits and bookings: positioning, creative, paid media, SEO, social media, websites, and the CRM and WhatsApp follow-up behind them. Softex Media does all of it for real estate projects across India and reports the work by site visits and bookings.
Four things set the price: your media budget, how many projects run at once, how much of the funnel we manage, and how much creative you need. Most engagements are a monthly fee or a share of ad spend, plus creative, priced after scoping. The FAQ page covers budgets and contracts in more detail.
Ask five things. Do they report site visits and bookings, or only leads? Do they own follow-up and the CRM? Can they show how a booking traces back to its source? Do they build RERA details into every ad? Do they cover what your project needs, from website to launch? Vague answers on any of these are a warning.
Cost per site visit (CPSV) is what a campaign costs divided by the site visits it produced. It sits between cost per lead and cost per booking, and shows whether leads are turning into buyers who actually see the project. Softex Media reports every campaign by cost per site visit and cost per booking.
Yes. Real estate is sold by developers, brokerages, marketing teams and mandate holders alike. Developers get campaigns and CRM reporting. Channel partners get lead generation and follow-up that stays consistent with the developer’s brand and launch communication, so buyers hear one story.
Wait to advertise, not to prepare. A project that needs registration can’t be advertised, marketed or booked until it is registered, and that includes pre-launch and EOI campaigns. Positioning, creative, landing pages, tracking and CRM set-up can all be ready, so the campaign starts once the registration number is issued.
A lead is anyone who submits an enquiry. A qualified lead also matches the project on budget, location, timeline and intent. Reporting only leads rewards volume. Reporting qualified leads shows which sources bring buyers worth a call, and that is what the WhatsApp questions and CRM scoring are built to find.
It answers a new enquiry through the WhatsApp Business API, asks the qualifying questions, offers site-visit slots and sends reminders, then hands the conversation to a salesperson with the answers attached. Your team spends its calls on buyers who are ready. Opt-in and approved message templates apply.
Booking attribution traces each booking to the campaign, ad and lead source behind it, through the CRM. Without it, a report can say what generated leads but not what generated buyers. It needs consistent tracking on ads and pages, and site visits and bookings recorded in the CRM against the original lead.
Yes. Website development is one of our eight practices: project microsites, landing pages, CRM and WhatsApp integration, and maintenance. Building the site and running the campaigns together means tracking is in place before launch, and each enquiry reaches the CRM with its source attached.
Lead flow and lead quality show first, because ads and follow-up can be measured as soon as they run. Site visits and bookings take longer and depend on the project, the price point and how quickly your sales team follows up. SEO builds more slowly than paid media. We agree what to review, and when, after scoping.
Decide by what the project lacks. A company’s own team knows the inventory well, but rarely covers media buying, SEO, web development, WhatsApp automation and CRM tracking at once. A common split keeps sales with your team and brings in an agency for the funnel around it. We work alongside your sales team, not instead of it.
We work across India, with depth in Pune, Mumbai and the wider Mumbai Metropolitan Region, Bengaluru, Hyderabad and Gurugaon. Each city has its own buyers, micro-markets and RERA authority, so campaigns are planned city by city. Projects elsewhere run on the same system.
From the founder
“I'd rather report one real site visit than fifty unanswered leads. A number should show a sales head where the funnel leaks, not make the campaign look busy. That is how every Softex Media campaign is planned, tracked and reviewed.”
About the founder
Pratik GhadageFounder, Softex Media
I founded Softex Media to help real estate developers connect marketing activity with actual sales outcomes. A low cost per lead can make a report look impressive without creating qualified buyers, site visits, bookings or inventory movement. With 4+ years of experience in marketing and technology, I work closely with developers and their sales teams to diagnose campaign bottlenecks, improve buyer journeys and build a stronger foundation for inventory sales.
Tell us about the project, the city and where the funnel leaks. Here is what happens next: