02 Case study
The project
Approval milestones, rehab progress and RERA details were put front and centre on the project page. Meta and Google campaigns ran on separate buyer and channel-partner tracks with different creative.
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● Case study
SRA redevelopment rehab-and-sale launch in Andheri, Mumbai
A redevelopment project with a long approval history needed to rebuild buyer confidence before marketing its free-sale component.
- Project type
- SRA / redevelopment
- Micro-market
- Andheri West, Mumbai
- Ticket size
- ₹1.8–3.2 Cr
- Stage at start
- Re-launch
- Period
- Mar–Aug 2026
01 Results
Cost per qualified lead₹4,100
Site visits per month88from 35
Broker enquiries per month46from 12
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Cost per qualified lead₹3,200Luxury
Premium apartments launch event and retargeting in Whitefield, Bengaluru
A premium apartment developer wanted a high-intent launch audience rather than a large, low-quality database.- Launch-day site visits
- 142from 60
Plotted layout sell-through across Hyderabad outer ring road
A plotted-layout developer was relying on weekend open days and a handful of brokers, with no way of measuring which channel produced a registration.- Weekend visit attendance
- 68%from 40%