02 Case study
The project
A tightly scoped audience, a pre-launch preview sequence, and retargeting of everyone who engaged with the project video kept spend on buyers who had already shown interest.
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● Case study
Premium apartments launch event and retargeting in Whitefield, Bengaluru
A premium apartment developer wanted a high-intent launch audience rather than a large, low-quality database.
- Project type
- Luxury
- Micro-market
- Whitefield, Bengaluru
- Ticket size
- ₹1.6–2.8 Cr
- Stage at start
- Pre-launch
- Period
- Apr–Sep 2026
01 Results
Cost per qualified lead₹3,200
Launch-day site visits142from 60
Retargeted lead share31%from 0%
“Fewer enquiries than before, but far more of them walked in on launch day.”
Sales director, Bengaluru developer
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Cost per site visit₹5,900Plotted development
Plotted layout sell-through across Hyderabad outer ring road
A plotted-layout developer was relying on weekend open days and a handful of brokers, with no way of measuring which channel produced a registration.- Weekend visit attendance
- 68%from 40%
SRA redevelopment rehab-and-sale launch in Andheri, Mumbai
A redevelopment project with a long approval history needed to rebuild buyer confidence before marketing its free-sale component.- Site visits per month
- 88from 35