02 Case study
The project
We rebuilt the funnel around site visits instead of form fills: a dedicated launch page, WhatsApp follow-up inside five minutes, and call-centre scripts that qualified budget and possession timeline before booking a visit.
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● Case study
Pre-launch to sold-out phase one: 2 and 3 BHK launch in Kharadi, Pune
A mid-size developer launching a 2 and 3 BHK township phase in an IT-corridor micro-market came to us with a lead list full of enquiries and few site visits.
- Project type
- Residential
- Micro-market
- Kharadi, Pune
- Ticket size
- ₹85 L–1.4 Cr
- Stage at start
- Pre-launch
- Period
- Jan–Jun 2026
01 Results
Cost per site visit₹12,000
Lead-to-visit rate16%from 7%
Qualified leads per month310from 120
“For the first time we could see which campaigns produced visits and bookings, not just leads.”
Marketing head, Pune developer
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Cost per qualified lead₹3,200Luxury
Premium apartments launch event and retargeting in Whitefield, Bengaluru
A premium apartment developer wanted a high-intent launch audience rather than a large, low-quality database.- Launch-day site visits
- 142from 60
Plotted layout sell-through across Hyderabad outer ring road
A plotted-layout developer was relying on weekend open days and a handful of brokers, with no way of measuring which channel produced a registration.- Weekend visit attendance
- 68%from 40%