Skip to content

● Website development

Real Estate Website Development Company

Your ad got the click. Does your website get the visit?

Softex Media is a real estate website development company that builds developer websites, project microsites and campaign landing pages, each wired into your CRM, WhatsApp and tracking, with RERA details designed in, so every visit can become a booked site visit.

Book a callCall +91 91727 40899

  • Microsites and landing pages per project
  • CRM, WhatsApp and tracking built in
  • Fast on mobile, RERA-ready by design

01 What goes wrong

Where property website development usually fails

Four common gaps between a good-looking site and a site that sells.

Beautiful, but slow on mobile

Most buyers arrive on a phone, often on mobile data. Heavy pages lose them before the first scroll.

Forms that go nowhere

Enquiries land in an inbox nobody watches. Every form should write to the CRM with its source.

No way to book a visit

Buyers have to call to see the project. A visit slot on the page removes that step.

RERA details added last

Registration details squeezed into the footer fail the display rules and look evasive.

02 What we build

What a real estate website development company builds

Website development for real estate developers usually means three kinds of site. Softex Media builds all three.

Developer website

The brand’s home: projects, track of possession, about, careers and contact, built to rank and to be trusted.

Project microsite

A real estate project microsite with configurations, floor plans, amenities, location, construction updates and a visit booking flow.

Campaign landing pages

Real estate landing page design per configuration, corridor or audience, built for one action and tested against site visits.

Next stepBook a callCall +91 91727 40899

03 Features

Real estate website design, feature by feature

What a real estate website should have, and what each feature is for.

FeatureWhat it does for the buyerWhat it does for sales
Configuration pagesShows each BHK with carpet area and floor plansLets ads send buyers to exactly what they searched
Brochure downloadGives the full detail without a sales callCaptures intent; the download triggers a WhatsApp follow-up
Site-visit bookingPicks a slot in two tapsPuts a confirmed visit in the CRM, not a vague lead
Location and commuteShows real travel times and nearby schoolsAnswers the first objection before the call
Construction updatesShows progress with dates and photosKeeps under-construction buyers warm through nurturing
WhatsApp buttonStarts a chat on the buyer’s termsOpens a tracked conversation with the source attached
RERA blockShows the project is registeredMeets display rules on every page

04 Performance

Built fast, built to stay up

A mobile-friendly real estate website loads its first screen quickly on a mid-range phone over mobile data, because that is how most buyers arrive from an ad. Fast real estate landing pages are a media saving too: every second of delay loses buyers you have already paid for.

What every build is checked against:

  • Core Web Vitals passing on mobile, page speed tested on real phones
  • Images compressed and sized for each screen
  • Managed hosting with backups and an SSL certificate
  • Security updates and form spam protection
  • Accessibility basics: contrast, labels and keyboard use

05 Integrations

A real estate website with CRM integration and tracking

The site is the hinge between ads and sales. These are the connections Softex Media builds.

01

CRM

Every form writes to Sell.Do, LeadSquared or Salesforce, with UTM source fields filled.

02

WhatsApp

A WhatsApp button and an automatic reply to every enquiry through the Business API.

03

Analytics

GA4 and Google Tag Manager events on forms, calls, downloads and visit bookings.

04

Ad signals

The Meta Pixel and the Conversions API, plus Google conversion tags.

06 Process

How real estate website development services run

Phases in order. Timelines depend on scope and are agreed after scoping.

  1. 01

    Discovery

    The project, buyer profiles, inventory, brand and the campaigns the site must support.

  2. 02

    Structure and UI UX

    Sitemap, page wireframes and the visit-booking flow, reviewed with your sales team.

  3. 03

    Design

    Visual design for mobile first, then desktop, with the RERA block placed from the start.

  4. 04

    Build

    A CMS your team can update, structured data, forms and integrations.

  5. 05

    Test

    Speed, forms, CRM writes, tracking and RERA display on every page before launch.

  6. 06

    Launch and improve

    A/B testing on landing pages and regular updates through maintenance.

08 How it's measured

A website is measured by the visits it books

Beyond speed and traffic, Softex Media reports what the site produces: enquiries, qualified leads, site visits booked through it and the bookings that follow, with cost per site visit (CPSV: campaign cost divided by the site visits it produced) where paid traffic is involved.

11 Compliance

RERA details on project websites

A project website is an advertisement under RERA. Every Softex Media build includes:

  1. The RERA registration number and the authority’s website address, prominently on every project page.
  2. In Maharashtra, a scannable QR code beside them, in the upper-right area, in a font at least as large as the contact details.
  3. No project site live before registration.
  4. A content check so no page promises returns or appreciation.

12 Choosing a partner

How to choose a real estate website development company

Any real estate web development company can show good web design. Ask instead:

  1. Q1Will every form write to our CRM with its source?
  2. Q2How fast is the mobile first screen on a mid-range phone?
  3. Q3Where does the RERA block sit, and is it on every page?
  4. Q4Can our team update prices, inventory and progress without a developer?

13 Next steps

Starting a website project

Three steps to the first conversation.

  1. 01

    Share the brief

    The project, current site if any, and what it must do, by form, phone or email.

  2. 02

    We get back to you

    To arrange a call.

  3. 03

    We scope it together

    The project, market, goals and current marketing, and whether Softex Media fits.

14 FAQ

Questions about real estate website development

Book a call

How long does it take to develop a real estate website?

A campaign landing page is the quickest, a project microsite takes longer, and a full developer website with several projects takes the longest, mainly because of the number of templates and approvals involved. Content readiness, such as floor plans, renders and approvals, often decides the timeline more than the build. Softex Media agrees a schedule after scoping.

How much does a real estate website cost in India with Softex Media?

Website cost depends on the number of pages and projects, the design work, integrations such as CRM and WhatsApp, and content. A landing page, a microsite and a developer website are priced differently. Softex Media quotes after scoping, with maintenance priced separately.

Can you redesign my existing real estate website?

Yes. A real estate website redesign starts with an audit of what the current site ranks for, what converts and what is broken. Pages and URLs that earn search traffic are kept or redirected properly, so the redesign doesn’t lose the visibility the old site built.

What are the must-have features of a real estate website?

Configuration pages with floor plans and carpet area, a brochure download, site-visit booking, location and commute information, construction updates, a WhatsApp button and the RERA block on every project page. Behind them sit the parts buyers never see: CRM integration, tracking on every action and fast mobile loading, which decide whether those features turn into visits.

Why is SEO important for real estate websites?

Because many buyers search a locality or configuration before they know any project name, and AI search tools draw answers from pages they can read. A site built with SEO from the start, with clear structure, fast pages and accurate facts, keeps earning enquiries after the ads stop.

How do you integrate CRM tools into a real estate website?

Forms write directly to Sell.Do, LeadSquared, Salesforce or the CRM your sales team uses, with the UTM source, campaign and page attached as fields. Brochure downloads and visit bookings can trigger WhatsApp messages and CRM tasks automatically. Every integration is tested with a dummy lead from each source before the site goes live.

Can our team update the website ourselves?

Yes. Sites are built on a CMS with editable sections for prices, inventory, construction updates and offers, so your team can change them without a developer. A short handover shows who can edit what. Structural changes, new templates and anything that touches tracking or forms are handled through maintenance, so nothing breaks quietly.

What is a project microsite?

A project microsite is a small, focused website for one real estate project, separate from the developer’s main site. It carries configurations, floor plans, amenities, location, construction updates, the RERA details and a visit booking flow, and nothing else. Campaigns point to it because every page leads to one action: booking a site visit.

Does each project need its own microsite?

Not always. A section on the developer’s main site often ranks faster and is cheaper to maintain. A separate microsite makes sense for large launches, separate brands or campaigns that need a focused experience. Softex Media recommends one approach after looking at the launch plan.

How many landing pages does a real estate project need?

Usually one per configuration or buyer group the campaigns target, for example 2 BHK, 3 BHK and NRI, plus separate pages for distinct corridors if the project draws from several. Each page has one job and one action, so ads can send buyers to exactly what they searched.

What RERA details must a project website show?

The project’s RERA registration number and the authority’s website address, prominently. In Maharashtra, every ad and promotion also carries a scannable QR code beside them, in the upper-right area and in a font at least as large as the contact details. Legal teams should confirm the wording.

Should a real estate project use a microsite or the main website?

Use the main website when the developer brand carries the project and search history matters; use a microsite when the project has its own brand or the launch needs a fast, focused build. Either way, the same tracking, CRM integration and RERA details apply.

Do you host and maintain the websites you build?

Hosting, backups, security updates and content changes are offered through website maintenance, so the site stays fast and accurate after launch. Projects that prefer their own hosting can keep it, with Softex Media handling updates on that set-up. Either way, domains and accounts stay registered in your name.

Need a project site that books visits, not just looks good?

Tell us about the project and what the site must do. We'll get back to you to set up a call.

Book a call +91 91727 40899