Beautiful, but slow on mobile
Most buyers arrive on a phone, often on mobile data. Heavy pages lose them before the first scroll.
● Website development
Your ad got the click. Does your website get the visit?
Softex Media is a real estate website development company that builds developer websites, project microsites and campaign landing pages, each wired into your CRM, WhatsApp and tracking, with RERA details designed in, so every visit can become a booked site visit.
01 What goes wrong
Four common gaps between a good-looking site and a site that sells.
Most buyers arrive on a phone, often on mobile data. Heavy pages lose them before the first scroll.
Enquiries land in an inbox nobody watches. Every form should write to the CRM with its source.
Buyers have to call to see the project. A visit slot on the page removes that step.
Registration details squeezed into the footer fail the display rules and look evasive.
02 What we build
Website development for real estate developers usually means three kinds of site. Softex Media builds all three.
The brand’s home: projects, track of possession, about, careers and contact, built to rank and to be trusted.
A real estate project microsite with configurations, floor plans, amenities, location, construction updates and a visit booking flow.
Real estate landing page design per configuration, corridor or audience, built for one action and tested against site visits.
03 Features
What a real estate website should have, and what each feature is for.
| Feature | What it does for the buyer | What it does for sales |
|---|---|---|
| Configuration pages | Shows each BHK with carpet area and floor plans | Lets ads send buyers to exactly what they searched |
| Brochure download | Gives the full detail without a sales call | Captures intent; the download triggers a WhatsApp follow-up |
| Site-visit booking | Picks a slot in two taps | Puts a confirmed visit in the CRM, not a vague lead |
| Location and commute | Shows real travel times and nearby schools | Answers the first objection before the call |
| Construction updates | Shows progress with dates and photos | Keeps under-construction buyers warm through nurturing |
| WhatsApp button | Starts a chat on the buyer’s terms | Opens a tracked conversation with the source attached |
| RERA block | Shows the project is registered | Meets display rules on every page |
04 Performance
A mobile-friendly real estate website loads its first screen quickly on a mid-range phone over mobile data, because that is how most buyers arrive from an ad. Fast real estate landing pages are a media saving too: every second of delay loses buyers you have already paid for.
What every build is checked against:
05 Integrations
The site is the hinge between ads and sales. These are the connections Softex Media builds.
Every form writes to Sell.Do, LeadSquared or Salesforce, with UTM source fields filled.
A WhatsApp button and an automatic reply to every enquiry through the Business API.
GA4 and Google Tag Manager events on forms, calls, downloads and visit bookings.
The Meta Pixel and the Conversions API, plus Google conversion tags.
06 Process
Phases in order. Timelines depend on scope and are agreed after scoping.
The project, buyer profiles, inventory, brand and the campaigns the site must support.
Sitemap, page wireframes and the visit-booking flow, reviewed with your sales team.
Visual design for mobile first, then desktop, with the RERA block placed from the start.
A CMS your team can update, structured data, forms and integrations.
Speed, forms, CRM writes, tracking and RERA display on every page before launch.
A/B testing on landing pages and regular updates through maintenance.
07 The rest of the system
A site performs well when the people building it also run what sends traffic to it.
08 How it's measured
Beyond speed and traffic, Softex Media reports what the site produces: enquiries, qualified leads, site visits booked through it and the bookings that follow, with cost per site visit (CPSV: campaign cost divided by the site visits it produced) where paid traffic is involved.
09 Pune and Mumbai
Same build standards; different content priorities.
10 Project types
The structure changes with what the buyer needs to see.
11 Compliance
A project website is an advertisement under RERA. Every Softex Media build includes:
12 Choosing a partner
Any real estate web development company can show good web design. Ask instead:
14 FAQ
A campaign landing page is the quickest, a project microsite takes longer, and a full developer website with several projects takes the longest, mainly because of the number of templates and approvals involved. Content readiness, such as floor plans, renders and approvals, often decides the timeline more than the build. Softex Media agrees a schedule after scoping.
Website cost depends on the number of pages and projects, the design work, integrations such as CRM and WhatsApp, and content. A landing page, a microsite and a developer website are priced differently. Softex Media quotes after scoping, with maintenance priced separately.
Yes. A real estate website redesign starts with an audit of what the current site ranks for, what converts and what is broken. Pages and URLs that earn search traffic are kept or redirected properly, so the redesign doesn’t lose the visibility the old site built.
Configuration pages with floor plans and carpet area, a brochure download, site-visit booking, location and commute information, construction updates, a WhatsApp button and the RERA block on every project page. Behind them sit the parts buyers never see: CRM integration, tracking on every action and fast mobile loading, which decide whether those features turn into visits.
Because many buyers search a locality or configuration before they know any project name, and AI search tools draw answers from pages they can read. A site built with SEO from the start, with clear structure, fast pages and accurate facts, keeps earning enquiries after the ads stop.
Forms write directly to Sell.Do, LeadSquared, Salesforce or the CRM your sales team uses, with the UTM source, campaign and page attached as fields. Brochure downloads and visit bookings can trigger WhatsApp messages and CRM tasks automatically. Every integration is tested with a dummy lead from each source before the site goes live.
Yes. Sites are built on a CMS with editable sections for prices, inventory, construction updates and offers, so your team can change them without a developer. A short handover shows who can edit what. Structural changes, new templates and anything that touches tracking or forms are handled through maintenance, so nothing breaks quietly.
A project microsite is a small, focused website for one real estate project, separate from the developer’s main site. It carries configurations, floor plans, amenities, location, construction updates, the RERA details and a visit booking flow, and nothing else. Campaigns point to it because every page leads to one action: booking a site visit.
Not always. A section on the developer’s main site often ranks faster and is cheaper to maintain. A separate microsite makes sense for large launches, separate brands or campaigns that need a focused experience. Softex Media recommends one approach after looking at the launch plan.
Usually one per configuration or buyer group the campaigns target, for example 2 BHK, 3 BHK and NRI, plus separate pages for distinct corridors if the project draws from several. Each page has one job and one action, so ads can send buyers to exactly what they searched.
The project’s RERA registration number and the authority’s website address, prominently. In Maharashtra, every ad and promotion also carries a scannable QR code beside them, in the upper-right area and in a font at least as large as the contact details. Legal teams should confirm the wording.
Use the main website when the developer brand carries the project and search history matters; use a microsite when the project has its own brand or the launch needs a fast, focused build. Either way, the same tracking, CRM integration and RERA details apply.
Hosting, backups, security updates and content changes are offered through website maintenance, so the site stays fast and accurate after launch. Projects that prefer their own hosting can keep it, with Softex Media handling updates on that set-up. Either way, domains and accounts stay registered in your name.
Tell us about the project and what the site must do. We'll get back to you to set up a call.