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● Website maintenance

Real Estate Website Maintenance Company

Prices changed last week. Does your website know?

Softex Media is a real estate website maintenance company that keeps project sites current and working: inventory, prices, possession dates and RERA details updated, forms and CRM connections tested, and security, speed and backups checked every month.

Book a callCall +91 91727 40899

  • Project facts kept current
  • Forms and CRM tested monthly
  • Security, speed and backups handled

01 What goes wrong

Where property website maintenance slips

Four things that quietly cost enquiries when nobody owns the site.

Old prices and sold-out units

Buyers enquire about homes that are gone and lose trust when the price differs.

A form stopped writing

Enquiries vanish after a plugin update and nobody notices for weeks.

Slow, heavy pages

New images get uploaded at full size and mobile pages crawl.

Out-of-date RERA details

A changed registration or new phase isn’t reflected on the site.

02 What goes stale

Maintaining a real estate website starts with the facts

Real estate website updates are mostly about the project, not the code. These change most often.

What changesWhy it mattersHow it’s kept current
InventoryBuyers chase units that are soldAvailability updated from your sales team on a set rhythm
Prices and offersA mismatch with the sales gallery costs trustChanges made the same day they’re approved
Construction updatesProgress is the main proof for under-construction buyersNew photos and milestones posted regularly
Possession datesBuyers plan their lives around themUpdated only on written confirmation from the developer
Floor plans and configurationsA revised plan must match what’s soldReplaced as soon as the revision is final
RERA detailsRegistration numbers and phases must be accurateChecked whenever a phase is added or details change

03 What's included

What a real estate website maintenance company should cover

The upkeep Softex Media handles for developer sites, project microsites and campaign pages.

Content updates

Prices, inventory, possession, construction updates and offers.

Security

Real estate website security: CMS and plugins updated, SSL renewed, spam blocked.

Backups

Real estate website backup on a schedule, with a tested way to restore.

Speed

Real estate website speed optimisation: images, page speed and Core Web Vitals checked.

Uptime monitoring

Alerts when the site or a key page goes down, with hosting issues chased.

Microsites and landing pages

Project microsite maintenance and landing page updates for real estate campaigns.

Next stepBook a callCall +91 91727 40899

04 The monthly routine

What website maintenance services check on a real estate site each month

A routine run every month, with a short report.

  1. 01

    Form and CRM testing

    A test enquiry from every form, checked to arrive in the CRM with its UTM source.

  2. 02

    WhatsApp and call buttons

    Each one tested on mobile.

  3. 03

    Tracking

    GA4, Google Tag Manager, the Meta Pixel and Conversions API events firing correctly.

  4. 04

    Search health

    Google Search Console errors, indexing problems and broken links fixed.

  5. 05

    Speed and security

    Updates applied, page speed re-checked, backups confirmed.

  6. 06

    Content review

    Inventory, prices, possession and RERA details compared with the latest from your team.

05 When something breaks

Real estate website support between routines

Things break between monthly checks: a hosting outage, a form error after an update, a page that won’t load on launch day. Real estate website support covers these as they come up, prioritised by what they cost you in enquiries.

How issues are handled:

  • Reported by email or WhatsApp to one named contact
  • Enquiry-blocking issues handled before cosmetic ones
  • Every fix noted in the monthly report

06 The monthly report

What you receive every month

One short report per site, written for the marketing and sales heads, not for developers.

Content changed
Every price, inventory, progress and RERA update made, with dates
Tests run
Each form, WhatsApp button and call button tested, and whether it reached the CRM
Fixes
What broke, why, and what was done about it
Speed and security
Updates applied, backups confirmed, page speed on mobile
Search health
Errors and indexing issues found in Search Console and fixed
What the site produced
Enquiries, qualified leads, site visits and bookings that started on the site

08 How it's measured

Maintenance is measured by what doesn't go wrong

The monthly report shows what was updated and fixed, and what the site produced: enquiries, qualified leads, site visits booked through it and the bookings that followed. A drop in any of them is checked against the site first, because a broken form looks the same as a bad campaign.

11 Compliance

Keeping RERA details current

When you need to update RERA details on a website, these are checked across every page:

  1. The registration number and authority website address for each registered phase.
  2. In Maharashtra, a scannable QR code beside them, re-tested after any change.
  3. Placement in the upper-right area, in a font at least as large as the contact details.
  4. No page left live for a phase that isn’t registered yet.

12 Choosing a partner

How to choose a real estate website maintenance company

Website maintenance for real estate developers is about the project as much as the code. Ask:

  1. Q1Do they test forms into the CRM every month?
  2. Q2Will they update prices, inventory and RERA details, not only plugins?
  3. Q3Who is your named contact when something breaks?
  4. Q4Are hosting, domain and admin access in your name?

13 Next steps

Handing over your website

Three steps.

  1. 01

    Share the site and access details

    By form, phone or email.

  2. 02

    We get back to you

    To arrange a call.

  3. 03

    We review it together

    The site, projects, goals and current marketing, and whether Softex Media fits.

14 FAQ

Questions about real estate website maintenance

Book a call

What does real estate website maintenance include?

Two kinds of work. Project content: inventory, prices, offers, possession dates, construction updates, floor plans and RERA details. Technical upkeep: security and plugin updates, backups, uptime monitoring, speed checks, and monthly tests that forms, WhatsApp buttons and tracking still send enquiries to the CRM with their source.

How much does real estate website maintenance cost with Softex Media?

Maintenance is usually a monthly fee set by the number of sites and pages, how often project content changes, and whether hosting is included. A single microsite in a quiet phase needs less than a developer site with several active launches. Softex Media quotes after a short audit of the site.

How often should a real estate website be updated?

Whenever a fact changes, and on a regular rhythm otherwise. Prices and inventory change during active sales; construction progress deserves a regular update; RERA details change with new phases. Technical checks run monthly. A site untouched for months tells buyers the project may be stalled.

Can I update property listings on my own?

Yes. Softex Media builds and maintains sites so your team can edit prices, inventory, offers and progress updates in the CMS without a developer. Maintenance then covers what’s riskier to change alone: templates, forms, tracking, integrations and RERA placement. A short guide shows your team which fields are safe to edit.

Do you offer SEO for real estate websites as part of maintenance?

Basic search health is part of the monthly routine: Search Console errors, indexing problems, broken links and page speed. Ongoing SEO work such as new locality pages, content and link building is a separate practice, planned with the maintenance so both work from the same site.

Can you maintain a website another agency built?

Usually, yes. The first step is an audit: hosting, CMS, plugins, forms, tracking and access. Anything that blocks safe maintenance is fixed first, and you get a short report of what was found. Admin, hosting and domain access should be in your company’s name.

What happens if the website goes down?

Uptime monitoring sends an alert, and the cause is investigated straight away, whether hosting, a plugin or an expired certificate. Enquiry-blocking problems take priority over everything else. The fix and the cause are recorded in the monthly report so the same failure isn’t repeated.

How long does a maintenance handover take?

Access decides most of it. Once hosting, CMS and domain access are shared, the audit and first fixes can begin. Sites with missing access, old plugins or broken tracking take longer, because those are fixed before routine maintenance starts. Softex Media agrees the plan after the audit.

What is a website health check?

A health check is a structured review of a site’s security, speed, search health, forms, tracking and content accuracy. For a real estate site it also confirms that every form writes to the CRM with its source, and that RERA details are correct on every project page.

How do you keep RERA details current on a website?

Every project page’s registration details are listed in a simple register, checked whenever a phase is added or details change, and reviewed in the monthly routine. In Maharashtra, the QR code is re-tested after every change. Pages for unregistered phases stay unpublished.

Is a maintenance contract better than paying per fix?

For an active project site, a maintenance contract usually beats pay per fix. A monthly routine catches broken forms and stale prices before they cost enquiries, while pay-per-fix only starts after someone notices a problem. For a quiet site after sales close, a lighter arrangement can make more sense.

Can the website be updated quickly during a launch?

Yes, and launches are when it matters most. Prices, inventory and offers can change daily during launch weeks, so Softex Media agrees a launch-period routine in advance: who sends changes, who approves them and when they go live. Forms and tracking are re-tested before the weekend so no enquiry is lost while traffic peaks.

Who owns the website content and design?

You do. Content, design files, the domain, hosting account and CMS admin access stay in your company’s name. Softex Media works with delegated access, and if you move maintenance elsewhere, a handover note lists the plugins, integrations, tracking set-up and anything the next team needs to know.

Do you provide hosting?

Hosting can be arranged as part of maintenance, or your existing hosting can be kept with Softex Media managing updates on it. Either way, the hosting account and domain stay registered in your company’s name, so you’re never locked out of your own site.

Will maintenance affect our running ad campaigns?

It shouldn’t, and it’s planned so it doesn’t. Changes to landing pages used by live campaigns are tested on a copy first, tracking is re-checked after every update, and campaign teams are told before anything that could change conversion data goes live.

Not sure your website is still sending every enquiry to sales?

Share the site and what's changed recently. We'll get back to you to set up a call.

Book a call +91 91727 40899