Old prices and sold-out units
Buyers enquire about homes that are gone and lose trust when the price differs.
● Website maintenance
Prices changed last week. Does your website know?
Softex Media is a real estate website maintenance company that keeps project sites current and working: inventory, prices, possession dates and RERA details updated, forms and CRM connections tested, and security, speed and backups checked every month.
01 What goes wrong
Four things that quietly cost enquiries when nobody owns the site.
Buyers enquire about homes that are gone and lose trust when the price differs.
Enquiries vanish after a plugin update and nobody notices for weeks.
New images get uploaded at full size and mobile pages crawl.
A changed registration or new phase isn’t reflected on the site.
02 What goes stale
Real estate website updates are mostly about the project, not the code. These change most often.
| What changes | Why it matters | How it’s kept current |
|---|---|---|
| Inventory | Buyers chase units that are sold | Availability updated from your sales team on a set rhythm |
| Prices and offers | A mismatch with the sales gallery costs trust | Changes made the same day they’re approved |
| Construction updates | Progress is the main proof for under-construction buyers | New photos and milestones posted regularly |
| Possession dates | Buyers plan their lives around them | Updated only on written confirmation from the developer |
| Floor plans and configurations | A revised plan must match what’s sold | Replaced as soon as the revision is final |
| RERA details | Registration numbers and phases must be accurate | Checked whenever a phase is added or details change |
03 What's included
The upkeep Softex Media handles for developer sites, project microsites and campaign pages.
Prices, inventory, possession, construction updates and offers.
Real estate website security: CMS and plugins updated, SSL renewed, spam blocked.
Real estate website backup on a schedule, with a tested way to restore.
Real estate website speed optimisation: images, page speed and Core Web Vitals checked.
Alerts when the site or a key page goes down, with hosting issues chased.
Project microsite maintenance and landing page updates for real estate campaigns.
04 The monthly routine
A routine run every month, with a short report.
A test enquiry from every form, checked to arrive in the CRM with its UTM source.
Each one tested on mobile.
GA4, Google Tag Manager, the Meta Pixel and Conversions API events firing correctly.
Google Search Console errors, indexing problems and broken links fixed.
Updates applied, page speed re-checked, backups confirmed.
Inventory, prices, possession and RERA details compared with the latest from your team.
05 When something breaks
Things break between monthly checks: a hosting outage, a form error after an update, a page that won’t load on launch day. Real estate website support covers these as they come up, prioritised by what they cost you in enquiries.
How issues are handled:
06 The monthly report
One short report per site, written for the marketing and sales heads, not for developers.
07 The rest of the system
A website sits between brand awareness and the sales gallery. Maintenance keeps that link working for every other practice.
08 How it's measured
The monthly report shows what was updated and fixed, and what the site produced: enquiries, qualified leads, site visits booked through it and the bookings that followed. A drop in any of them is checked against the site first, because a broken form looks the same as a bad campaign.
09 Pune and Mumbai
Same routine; MahaRERA rules on both.
10 Project types
The rhythm changes with the product.
11 Compliance
When you need to update RERA details on a website, these are checked across every page:
12 Choosing a partner
Website maintenance for real estate developers is about the project as much as the code. Ask:
14 FAQ
Two kinds of work. Project content: inventory, prices, offers, possession dates, construction updates, floor plans and RERA details. Technical upkeep: security and plugin updates, backups, uptime monitoring, speed checks, and monthly tests that forms, WhatsApp buttons and tracking still send enquiries to the CRM with their source.
Maintenance is usually a monthly fee set by the number of sites and pages, how often project content changes, and whether hosting is included. A single microsite in a quiet phase needs less than a developer site with several active launches. Softex Media quotes after a short audit of the site.
Whenever a fact changes, and on a regular rhythm otherwise. Prices and inventory change during active sales; construction progress deserves a regular update; RERA details change with new phases. Technical checks run monthly. A site untouched for months tells buyers the project may be stalled.
Yes. Softex Media builds and maintains sites so your team can edit prices, inventory, offers and progress updates in the CMS without a developer. Maintenance then covers what’s riskier to change alone: templates, forms, tracking, integrations and RERA placement. A short guide shows your team which fields are safe to edit.
Basic search health is part of the monthly routine: Search Console errors, indexing problems, broken links and page speed. Ongoing SEO work such as new locality pages, content and link building is a separate practice, planned with the maintenance so both work from the same site.
Usually, yes. The first step is an audit: hosting, CMS, plugins, forms, tracking and access. Anything that blocks safe maintenance is fixed first, and you get a short report of what was found. Admin, hosting and domain access should be in your company’s name.
Uptime monitoring sends an alert, and the cause is investigated straight away, whether hosting, a plugin or an expired certificate. Enquiry-blocking problems take priority over everything else. The fix and the cause are recorded in the monthly report so the same failure isn’t repeated.
Access decides most of it. Once hosting, CMS and domain access are shared, the audit and first fixes can begin. Sites with missing access, old plugins or broken tracking take longer, because those are fixed before routine maintenance starts. Softex Media agrees the plan after the audit.
A health check is a structured review of a site’s security, speed, search health, forms, tracking and content accuracy. For a real estate site it also confirms that every form writes to the CRM with its source, and that RERA details are correct on every project page.
Every project page’s registration details are listed in a simple register, checked whenever a phase is added or details change, and reviewed in the monthly routine. In Maharashtra, the QR code is re-tested after every change. Pages for unregistered phases stay unpublished.
For an active project site, a maintenance contract usually beats pay per fix. A monthly routine catches broken forms and stale prices before they cost enquiries, while pay-per-fix only starts after someone notices a problem. For a quiet site after sales close, a lighter arrangement can make more sense.
Yes, and launches are when it matters most. Prices, inventory and offers can change daily during launch weeks, so Softex Media agrees a launch-period routine in advance: who sends changes, who approves them and when they go live. Forms and tracking are re-tested before the weekend so no enquiry is lost while traffic peaks.
You do. Content, design files, the domain, hosting account and CMS admin access stay in your company’s name. Softex Media works with delegated access, and if you move maintenance elsewhere, a handover note lists the plugins, integrations, tracking set-up and anything the next team needs to know.
Hosting can be arranged as part of maintenance, or your existing hosting can be kept with Softex Media managing updates on it. Either way, the hosting account and domain stay registered in your company’s name, so you’re never locked out of your own site.
It shouldn’t, and it’s planned so it doesn’t. Changes to landing pages used by live campaigns are tested on a copy first, tracking is re-checked after every update, and campaign teams are told before anything that could change conversion data goes live.
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