Broad promise
The ad attracts curiosity without clarifying location, product or budget.
Real estate lead generation company
Generate property enquiries your sales team can qualify and progress.
Softex Media builds lead-generation systems for residential and commercial developers across paid media, landing pages, WhatsApp and CRM.
Get a callback₹250 Cr+
Inventory value absorbed
29+
Projects launched
15K+
Qualified site visits
3 mins
Average answer time
What is real estate lead generation?
Real estate lead generation attracts prospective buyers, captures their interest and sends usable information to a developer's sales system. Softex combines Google and Meta campaigns, focused landing pages, qualification fields, WhatsApp acknowledgement, CRM routing and source tracking.
We generate exclusive enquiries for the developer's own campaign; we do not sell shared databases. Final qualification and sales outcomes depend on honest project information and disciplined follow-up.
Where lead quality breaks.
Weak qualification
The form captures a phone number but no useful buyer context.
Slow response
Leads wait, receive generic follow-up or fall between teams.
The lead-generation system.
Buyer and inventory mapping
Define the relevant audience, configuration, budget and geography.
Google intent campaigns
Capture buyers actively searching for property and project information.
Meta demand campaigns
Build consideration with useful creative and controlled lead paths.
Qualifying landing pages
Explain the proposition and request only meaningful information.
CRM and WhatsApp
Acknowledge, route, tag and nurture enquiries with consent.
Sales feedback
Use contact, qualification and visit outcomes to improve acquisition.
What we measure.
Cost per enquiry
Qualified lead rate
Cost per site visit
Booking contribution
Reporting includes weekly updates and a monthly review. Metrics depend on consistent CRM status updates from the sales team.
Frequently asked questions
Are the leads shared?
No. Enquiries generated through your campaign belong to your developer account and are not resold by Softex.
Can you guarantee a CPL?
No. Planning uses market benchmarks, but actual costs vary by product, location, price, competition and platform conditions.
Can you connect our CRM?
Yes, subject to the CRM's supported integration options and approved access.
Do you work with brokers?
No. This service is for residential and commercial builders and developers.
Review your lead quality gap.
+91 91727 40899
hello@softexmedia.com