Real Estate Lead Generation Company

A lead is anyone who enquires. A qualified lead has answered the questions your sales team cares about and fits: budget matches the inventory, the location suits, the configuration is on offer and the buying timeline is workable. Softex Media reports both, because a pile of leads with few qualified ones is a warning, not a win.

Cost has two parts: the media budget, paid to Google and Meta in your accounts, and Softex Media’s fee for campaigns, pages, qualification flows, CRM set-up and reporting. The fee is usually monthly or a share of ad spend, set after scoping the projects and sources involved.

Enquiries usually start soon after campaigns go live, once tracking and follow-up are tested. Visit and booking patterns take longer to read, because buyers take time to decide. Softex Media reports from the first week, with the early focus on whether qualified leads and visits are arriving from each source.

With three or four questions asked at the right moments: in the lead form, on WhatsApp straight after the enquiry, and on the first call. Budget, location, configuration and timeline are the usual four. The answers produce a lead score that decides whether the lead goes to sales now or into nurturing.

Lead scoring gives each lead a number based on how well it fits and how engaged it is: qualification answers, replies, brochure opens and visit requests. Salespeople call the highest scores first. The scoring rules are checked against actual bookings so they keep reflecting who buys.

Only if you can see what it produces beyond the lead. Paying for leads judged on volume often buys numbers that never visit. Paying for a system that qualifies, routes and traces leads to bookings lets you judge spend on bookings, which is the only measure that pays for itself.

Yes. Leads come from campaigns run for your project in ad accounts held in your name, and they go straight into your CRM. They are not shared lists or portal leads sold to several builders, so no other developer is calling the same buyer from the same enquiry.

Every ad link carries UTM tags; the landing page writes campaign, ad and keyword into the CRM record; the sales team marks the visit and booking stages. The booking can then be read straight back to its ad, and the same stages are sent to Google and Meta to improve optimisation.

Yes. Portal and channel-partner leads are tagged at entry and routed through the same qualification and CRM stages as paid leads. That makes every source comparable on visits and bookings, and keeps partner credit clear when a buyer touches more than one source.

Softex Media works in Sell.Do, LeadSquared and Salesforce, and adapts to the CRM your sales team already uses. What matters more than the brand is that the CRM records source, qualification answers and stage dates, so attribution and reporting can work.

Yes. Lead management, including WhatsApp automation, CRM routing, nurturing and attribution, can be set up on its own. Your current agency’s campaigns then feed a system that qualifies and tracks every lead, and the reports show which of their campaigns produce visits.

As many as you can track and follow up properly, and no more. Most projects start with search, Meta and partners, add remarketing early, and build SEO alongside. A new source is added when the existing ones are tracked to bookings, not before.